Marketing Strategy of Micro Small Medium Enterprises Catering During the Covid-19
View Article
Supplementary File

Supplementary Files

Similarity Report

Keywords

Marketing Communication Strategy
marketing mix
MSMEs
Covid-19

How to Cite

Setiowati, E., & Hariyanto, D. (2022). Marketing Strategy of Micro Small Medium Enterprises Catering During the Covid-19. Indonesian Journal of Innovation Studies, 21, 10.21070/ijins.v21i.819. https://doi.org/10.21070/ijins.v21i.819

Abstract

Enterprises Catering in the Bluru Permai housing during the Covid 19 pandemic. This study uses the theory of Kotler and Keller 4 P. Product, Price, Place, Promotion. The research method used descriptive qualitative with interview, documentation, observation data collection techniques and analyzed using Miles and Huberman analysis, namely data reduction, data presentation and conclusions.The results of the research are Raya Catering's marketing communication strategy from making more attractive and innovative packaging, as well as making a logo so that it is easy to understand and through social media Instagram with the name @Raya_Cateringsidoarjo. For Fajar Catering owners, the marketing strategy is carried out using social media in the form of Instagram which is uploaded to the Instagram story feed. Putri Rasa's Catering Marketing Strategy through brochures and Instagram social media. Marketing strategy of Catering Metro by word of mouth and watsapp social media.

https://doi.org/10.21070/ijins.v21i.819
View Article
Supplementary File

References

P. A. Prabowo, “Analisa Perilaku Konsumen Jasa Katering Untuk Keperluan Pesta Di Surabaya,” J. Ekbis, vol. 21, no. 1, p. 69, 2020, doi: 10.30736/je.v21i1.324.

M. L. N. Rosmadi, “Penerapan Strategi Bisnis di Masa Pandemi Covid-19 Jurnal IKRA-ITH Ekonomika Vol 4 No 1 Bulan Maret 2021,” J. IKRA-ITH Ekon., vol. 4, no. 1, pp. 122–127, 2021.

J. E. . Rawis, V. V. J. Panelewen, and A. D. Mirah, “Umkm Di Kota Manado ( Studi Kasus Usaha Katering Miracle Ranotana Weru ),” J. EMBA, vol. 4, no. 2, pp. 106–119, 2016.

Didik Hariyanto, “Memenangkan Persaingan Bisnis Produk Farmasi Melalui Marketing Public Relations,” J. Manaj. Pemasar., vol. 4, no. 1, pp. 38–44, 2009, [Online]. Available: http://puslit2.petra.ac.id/ejournal/index.php/mar/article/view/18084

S. Persyaratan, U. Memperoleh, and G. Sarjana, “Pengembangan Sitem Pelayana Jasa Pada Katering Dahareco,” Univ. Sebel. Maret, 2007.

M. M. Petri, “Srategi Pemasaran Dalam Mempertahankan Bisnis UMKM di Tengah Pandemi Covid-19 (Studi UMKM Buket Bunga Gallery Daisuki Jambi),” J. Chem. Inf. Model., vol. 53, no. 9, pp. 1689–1699, 2020.

R. A. Ariza and N. Aslami, “Analisis Strategi Pemasaran Usaha Mikro Kecil dan Menengah (UMKM) pada Era Digital di Kota Medan,” VISA J. Vis. Ideas, vol. 1, no. 2, pp. 188–194, 2021, doi: 10.47467/visa.v1i2.834.

W. Budi Mahardhika and N. N. Sunariani, “Strategi Pemasaran Produk Makanan Catering Melalui Media Sosial Instagram,” J. Manaj. Bisnis, vol. 16, no. 1, p. 13, 2019, doi: 10.38043/jmb.v16i1.2015.

P. W. Widyaningrum, “Peran Media Sosial sebagai Strategi Pemasaran pada Sewa Kostum Meiyu Aiko Malang,” Al Tijarah, vol. 2, no. 2, p. 230, 2016, doi: 10.21111/tijarah.v2i2.744.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...