Brand Image, and Food Quality on Purchase Decisions in Meat Processing Industry Products, Canned Food, and Bakery:

Indah Lestari; Rita Ambarwati Sukmono

doi:10.21070/ijins.v21i.773

Vol. 21 (2023), Innovation in Food Engineering

Vol. 21 (2023)

Brand Image, and Food Quality on Purchase Decisions in Meat Processing Industry Products, Canned Food, and Bakery
Brand Image, dan Food Quality Terhadap Keputusan Pembelian pada Produk Industri Pengolahan Daging, Makanan Kaleng, dan Bakery

Innovation in Food Engineering

https://doi.org/10.21070/ijins.v21i.773

Published January 30, 2023

Indah Lestari⁺⁻
Rita Ambarwati Sukmono⁺⁻

Indah Lestari

Universitas Muhammadiyah Sidoarjo

Indonesia

Rita Ambarwati Sukmono

Universitas Muhammadiyah Sidoarjo

Indonesia

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Keywords

Brand Image
Food Quality
Purchasing Decision

How to Cite

Lestari, I., & Sukmono, R. A. (2023). Brand Image, and Food Quality on Purchase Decisions in Meat Processing Industry Products, Canned Food, and Bakery. Indonesian Journal of Innovation Studies, 21, 10.21070/ijins.v21i.773. https://doi.org/10.21070/ijins.v21i.773

Abstract

This research aims to determine the influence of Brand image, and Food Quality on Purchasing Decisions on Bernardi Frozen Food Products in Sidoarjo.The sample used amounted to 100 respondents. Samples are taken by the Acidental sampling method. The data analysis technique used is PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study show that Brand image affects Purchasing Decisions, Food Quality affects Bernardi product Purchase Decisions in Sidoarjo.

https://doi.org/10.21070/ijins.v21i.773

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