Supplementary Files
Keywords
Green Packaging
Green Brand Image
Repurchase Intention
How to Cite
Abstract
This study aims to determine the effect of Green Marketing, Green Packaging and Green Brand Image on Repurchase Intention at Greensmart Sidoarjo. This research is a descriptive research using quantitative methods. Sampling in this study was carried out using the Non Probability Sampling technique with the Accidental Sampling method and the number of samples in this study was 150 respondents. Data collection techniques using a questionnaire. This study uses multiple linear regression techniqueby using the SPSS version 20 program to analyze the data accurately. The results, this study has proven that Green Marketing has not an effect on Repurchase Intention, Green Packaging has an effect on Repurchase Intention, and Green Brand Image has an effect on Repurchase Intention at Greensmart in Sidoarjo.
References
Agustini, Maria. 2018. Green Marketing The Context Of Indonesia and Philippines. Angewandte Chemie International Edition, 6(11), 951–952.
Astini, Rina. 2017. “Implikasi Green Brand Image, Green SatisfactionDan Green Trust Terhadap Loyalitas Pelanggan (Studi Kasus Pada Konsumen AMDK Galon Merk AQUA Di Wilayah Serpong Utara).” Jurnal Manajemen 20 (1): 19.
Santoso, Imam, & Rengganis Fitriani. 2016. “Green Packaging, Green Product, Green Advertising, Persepsi, Dan Minat Beli Konsumen.” Jurnal Ilmu Keluarga Dan Konsumen 9 (2): 147–58.
Palaguna, I., & Ni Wayan Ekawati. 2016. “Green Promotion Memedasi Green Packaging Terhadap Repurchase Intention (Studi Pada Amdk Ades Di Kota Denpasar).”E Jurnal Manajemen unud None 5 (12): 253673.
Agusinta, Lira. 2020. Pengantar Metode Penelitian Manajemen. Surabaya: Jakad Media Publishing.
Supandini, Ni Putu Ari, and Komang Agus Satria Pramudana. 2017. “Peran Kepedulian Pada Lingkungan Dalam Memediasi Pengaruh Green Marketing Terhadap Niat Pembelian Produk Ramah Lingkungan.” E-Jurnal Manajemen Universitas Udayana 6 (7): 3906–33.
Yunus, Nurhaliza Sofia. 2020. “Pengaruh Green Marketing Terhadap Repurchase Intention Melalui Kepuasan Konsumen Pada Kentucky Fried Chicken(KFC) A.Yani, Surabaya” Jurnal Program Studi Manajemen Sekolah Tinggi Ilmu Ekonomi Mahardhika Surabaya(1): 1–13.
Prameka, Adelia Shabrina, & Dediek Tri Kurniawan. 2021 “Peran Green Marketing Pada Repurchase” Jurnal Istiqro: Jurnal Hukum Islam, Ekonomi dan Bisnis7 (2): 151–62.
Junarsin, Eddy, Christian Haposan Pangaribuan, Maria Wahyuni, Desman Hidayat, Okta Prihatma Bayu Putra, Putri Maulida, and Wahyoe Soedarmono. 2022. “Analyzing the Relationship between Consumer Trust, Awareness, Brand Preference, and Repurchase Intention in Green Marketing.” International Journal of Data and Network Science 6 (3): 915–20.
Tamzil, Adil Musty, Kuswanti Kuswanti, &Mediana Urfah. 2021. “Pengaruh Brand Image, Service Quality Dan Price Terhadap Repurchase Intention Pada Greenlight Bandung.” Syntax Idea 3 (7): 1513.
Widjaja, Andrianto, and Yosua Giovanni W. 2018. “Impact of Online to Offline (O2O) Commerce Service Quality and Brand Image on Customer Satisfaction and Repeat Purchase Intention.” International Journal of Advanced Engineering, Management and Science 4 (3): 163–70.
Purnomo, Rochmat Aldy. 2016. Analisis Statistik Ekonomi Dan Bisnis Dengan SPSS Edisi 1. Ponorogo: Wade Group.
Rosenbaum, Mark Scott, &Ipkin Anthony Wong. 2015. “Green Marketing Programs as Strategic Initiatives in Hospitality.” Journal of Services Marketing 29: 81–92.
Nithya, A, S Gobinath, and P Malyadri. 2015. “Creative Fmcg Packaging and Advertising.” VSRD International Journal of Accounts 1 (1): 15–25.
Tjiptono, Fandy. 2011. Seri Manajemen Merek 01-Manajemen & Strategi Merek. Yogyakarta: Andi Offset.
Wijaya, Veren Leoren, Hanjaya Siaputra & Yenny Sutanto. 2020. “Intention Dengan Green Brand Satisfaction Dan Green Brand Trust Sebagai Mediator Pada.” Jurnal Hospitality Dan Manajemen Jasa, no. green brand image: 18–34.
This work is licensed under a Creative Commons Attribution 4.0 International License.