The Effect of Financial Literacy, Ease of Use and Brand Image of E-wallet on Consumptive Attitudes of Accounting Students:

Rizki Yudha Pratama; Fityan Izza Noor Abidin

doi:10.21070/ijins.v20i.726

Vol. 20 (2022), Innovation in Economics, Finance and Sustainable Development

Vol. 20 (2022)

The Effect of Financial Literacy, Ease of Use and Brand Image of E-wallet on Consumptive Attitudes of Accounting Students
Pengaruh Literasi Keuangan, Kemudahan Penggunaan dan Citra Merek E-wallet Terhadap Sikap Konsumtif Mahasiswa Akuntansi

Innovation in Economics, Finance and Sustainable Development

https://doi.org/10.21070/ijins.v20i.726

Published October 4, 2022

Rizki Yudha Pratama⁺⁻
Fityan Izza Noor Abidin⁺⁻

Rizki Yudha Pratama

Universitas Muhammadiyah Sidoarjo

Indonesia

Fityan Izza Noor Abidin

Universitas Muhammadiyah Sidoarjo

Indonesia

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Keywords

Financial Literacy
Easy of Use
Brand Image E-Wallet
Consumtive Attitude of Student

How to Cite

Pratama, R. Y., & Abidin, F. I. N. (2022). The Effect of Financial Literacy, Ease of Use and Brand Image of E-wallet on Consumptive Attitudes of Accounting Students. Indonesian Journal of Innovation Studies, 20, 10.21070/ijins.v20i.726. https://doi.org/10.21070/ijins.v20i.726

Abstract

The purpose of this review is to analyze the effect of variable X (Independent) namely financial literacy, ease of use and brand image of e-wallet on variable Y (Dependent), namely student consumptive attitudes, with the help of SPSS version 26 application program. questionnaire as a data collection method that uses certain criteria in sampling. The sample of this study amounted to 71 respondents of accounting students at Muhammadiyah University of Sidoarjo. Then the analysis of data is tested to draw conclusions from the research that has been done. The conclusion of the study of the hypothesis using the partial test proves that the variables of financial literacy, ease of use and brand image of e-wallet have no effect on the consumptive attitude of accounting students at Muhammadiyah University of Sidoarjo. Likewise, the simultaneous test proves that together the variables of financial literacy, ease of use and brand image of e-wallet have no effect on the consumptive attitude of accounting students at Muhammadiyah University of Sidoarjo.

https://doi.org/10.21070/ijins.v20i.726

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References

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