Website Design for Frozen Foods Sales
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Information Distribution
Waterfall Model
Website Utilization

How to Cite

Kusuma, M. A., Gusti, A. K. P., & Budiman, A. (2023). Website Design for Frozen Foods Sales. Indonesian Journal of Innovation Studies, 23, 10.21070/ijins.v24i.953.


The study investigates the impact of website utilization in advertising and information distribution, focusing on the case of Frodz—a company utilizing its website as a marketing vehicle and information medium. Employing the Waterfall model, a widely used sequential linear approach in system analysis, the website's development process was analyzed. The goal was to explore how the website effectively and efficiently serves as a promotional and informational platform for Frodz. Results indicate that the website successfully facilitates marketing and publicizing information, products, and promotions, thus enhancing Frodz's outreach and communication with the target audience.


  • The utilization of the website as a marketing tool and information medium positively impacted Frodz's promotional efforts, resulting in enhanced reach and effectiveness.
  • Through the Waterfall model approach, the website's development process was systematically analyzed, ensuring a well-structured and efficient platform for advertising and information dissemination.
  • The website played a crucial role in showcasing Frodz's product quality, utilizing promotions and advertisements to engage the public effectively.
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