Abstract
This research is a descriptive correlative quantitative research, where this research was conducted to test how much influence the product, price, location and advertising have on purchasing decisions at Tamansari Prospero Apartments Sidoarjo. This research was conducted on 86 consumers who became respondents at the Tamansari Prospero Apartment in Sidoarjo. Based on the results of the simultaneous F test, it can be said that 5. Product, price, location, and advertisement simultaneously influence consumer purchasing decisions at the Tamansari Prospero Apartment.
References
Kotler, P., & Armstrong, G. (2001). Prinsip - Prinsip Pemasaran. Jakarta: Erlangga.
Assauri, S. (2013). Manajemen Pemasaran. Jakarta: Rajawali Pers.
Dwiastuti, R., Shinta, A., & Isaskar, R. (2012). Ilmu Perilaku Konsumen. Malang: UB Press.
Kurniasari, N. D. (2013). Analisis Pengaruh Harga, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian. Semarang: UNDIP Press.
Kodu, S. (2013). Harga, Kualitas Produk dan Kualitas Pelayanan Pengaruhnya terhadap Keputusan Pembelian Mobil Toyota Avanza. Journal EMBA.
Puspa. (2017). Pengaruh Harga dan Lokasi Terhadap Keputusan Pembelian (Studi Kasus pada Perumahan Ciujung River Park Serang, Banten. Journal EMBA.
Rumondor, P. W., Tumbel, A. L., & Ogi, I. W. (2017). Pengaruh Kualitas Produk, Harga dan Word of Mouth terhadap Keputusan Pembelian pada Rumah Kopi dan Mie Toronata di Kawangkoan. Journal EMBA.
Lupiyoadi, R. (2006). Manajemen Pemasaran Jasa Teori dan Praktek. Jakarta: Salemba Empat.
Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Umar, Husein. (2003). Metodologi Penelitian Untuk Skripsi dan Tesis Bisnis. Jakarta: PT.Gramedia Pustaka.
This work is licensed under a Creative Commons Attribution 4.0 International License.