Keywords
Hotel
Marketing
Tourism Marketing
How to Cite
Abstract
The article discusses the features of marketing research in the hotel services market to determine the needs of various consumer groups since the products and constantly developing activities of hotel enterprises are built thanks to a strong foundation in the form of well-conducted market segmentation. The article reveals the main criteria for determining the market segment. Among the main segmentation criteria in the hotel services market, there are geographic, behavioral, demographic, psychographic, depending on the level of guest loyalty, the age of consumer segments and customer expectations of the level of quality of hotel services, also on the purpose of the guest's arrival and on the status of hotel attendance. Methods for determining target segments are the concentrated "ant method", the dispersed "dragonfly method" and the method of cluster analysis and groupings.
References
SOBIROV, B., & ALIMOVA, M. (2019). Accelerated development of tourism in Uzbekistan: trends, reforms and results. E-methodology, 6(6), 128-140.
Асланова, Д. Х., Саттарова, З. И., & Алимова, М. Т. (2016). Региональный туристский кластер как инструмент повышения эффективности экономики региона. Научный результат. Экономические исследования, 2(1 (7)).
Toirxonovna, A. M., Obloqulovich, U. T., & Tuychiev, I. I. (2020). Institutional Framework for the Development of the Tourism Market. Indonesian Journal of Law and Economics Review, 8, 10-21070.
Алимова, М. Т., & Рахмонов, Ш. Ш. (2018). Инновационный механизм развития туризма в регионах Узбекистана. Вопросы науки и образования, (1 (13)).
Рахмонов, Ш. Ш., & Алимова, М. Т. (2018). Туризм-мощный катализатор социально-экономического развития региона. International Journal of Innovative Technologies in Economy, (3 (15)).
Toirxonovna, A. M. (2016). LM, Analysis of trends and forecasting the development of the international tourism market. SAARJ Journal on Banking & Insurance Research, 5(1), 50-70.
Alimova, M. T., Nasimov, A. R., & Rakhmonov, S. S. (2020). THE METHODOLOGY OF THE FORMATION OF TOURIST CLUSTERS: THE EXAMPLE OF THE REGIONS OF UZBEKISTAN. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(7), 14462-14475.
Alimova, M. T., Obloqulovich, U. T., & Rakhmonov, S. S. (2020). ASYSTEMATIC APPROACH TO THE DEVELOPMEN TO THE REGIONAL TOURISM MARKET. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(7), 14252-14261.
Aslanova, D. Х., & Alimova, M. T. (2020). METHODOLOGY FOR THE IDENTIFICATION OF TOURIST CLUSTERS: THE EXAMPLE OF THE REGIONS OF UZBEKISTAN. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(6), 14820-14833.
This work is licensed under a Creative Commons Attribution 4.0 International License.