Putri NBT, Indayani L. Brand Equity, Service Quality, and Price on Fast Food Purchase Decisions in Sidoarjo: Ekuitas Merek, Kualitas Pelayanan, dan Harga Terhadap Keputusan Pembelian Makanan Cepat Saji di Sidoarjo. ijins [Internet]. 2023 Jan. 30 [cited 2025 Apr. 12];21:10.21070/ijins.v21i.771. Available from: https://ijins.umsida.ac.id/index.php/ijins/article/view/771