Fatchiyah A, Sukmono RA. The Effect of Experiential Marketing and Brand Image on Purchase Decisions Through Word of Mouth as Intervening Variables: Pengaruh Experiential Marketing Dan Brand Image Terhadap Purchase Decision Melalui Word Of Mouth Sebagai Variabel Intervening. ijins [Internet]. 2021 Oct. 30 [cited 2025 May 15];16:10.21070/ijins.v16i.556. Available from: https://ijins.umsida.ac.id/index.php/ijins/article/view/556