Fatchiyah, Alifatul, and Rita Ambarwati Sukmono. “The Effect of Experiential Marketing and Brand Image on Purchase Decisions Through Word of Mouth As Intervening Variables”. Indonesian Journal of Innovation Studies 16 (October 30, 2021): 10.21070/ijins.v16i.556. Accessed November 23, 2024. https://ijins.umsida.ac.id/index.php/ijins/article/view/556.