Fitanto, J. H. E., D. Prapanca, and D. K. Sari. “Role Of Brand Awerenes, Price and Product Innovation on Smartphone Purchasing Decisions In Sidoarjo ”. Indonesian Journal of Innovation Studies, Vol. 24, Dec. 2023, p. 10.21070/ijins.v25i.985, doi:10.21070/ijins.v25i.985.