Fitanto, J. H. E. ., Prapanca, D. . and Sari, D. K. . (2023) “Role Of Brand Awerenes, Price and Product Innovation on Smartphone Purchasing Decisions In Sidoarjo : Peran Kesadaran Merek, Harga dan Inovasi Produk Terhadap Keputusan Pembelian Smartphone di Sidoarjo ”, Indonesian Journal of Innovation Studies, 24, p. 10.21070/ijins.v25i.985. doi: 10.21070/ijins.v25i.985.