Putri, Novithalya Bella Tiara, and Lilik Indayani. 2023. “Brand Equity, Service Quality, and Price on Fast Food Purchase Decisions in Sidoarjo: Ekuitas Merek, Kualitas Pelayanan, Dan Harga Terhadap Keputusan Pembelian Makanan Cepat Saji Di Sidoarjo”. Indonesian Journal of Innovation Studies 21 (January):10.21070/ijins.v21i.771. https://doi.org/10.21070/ijins.v21i.771.