PUTRI, N. B. T.; INDAYANI, L. Brand Equity, Service Quality, and Price on Fast Food Purchase Decisions in Sidoarjo: Ekuitas Merek, Kualitas Pelayanan, dan Harga Terhadap Keputusan Pembelian Makanan Cepat Saji di Sidoarjo. Indonesian Journal of Innovation Studies, [S. l.], v. 21, p. 10.21070/ijins.v21i.771, 2023. DOI: 10.21070/ijins.v21i.771. Disponível em: https://ijins.umsida.ac.id/index.php/ijins/article/view/771. Acesso em: 12 apr. 2025.