FATCHIYAH, A.; SUKMONO, R. A. The Effect of Experiential Marketing and Brand Image on Purchase Decisions Through Word of Mouth as Intervening Variables: Pengaruh Experiential Marketing Dan Brand Image Terhadap Purchase Decision Melalui Word Of Mouth Sebagai Variabel Intervening. Indonesian Journal of Innovation Studies, [S. l.], v. 16, p. 10.21070/ijins.v16i.556, 2021. DOI: 10.21070/ijins.v16i.556. Disponível em: https://ijins.umsida.ac.id/index.php/ijins/article/view/556. Acesso em: 16 may. 2025.