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Fitanto, J.H.E., Prapanca, D. and Sari, D.K. 2023. Role Of Brand Awerenes, Price and Product Innovation on Smartphone Purchasing Decisions In Sidoarjo . Indonesian Journal of Innovation Studies. 24, (Dec. 2023), 10.21070/ijins.v25i.985. DOI:https://doi.org/10.21070/ijins.v25i.985.