Muwafak , M. R., and L. Indayani. “Brand Awareness, Image, and Product Quality Shaping Oppo Purchase Decisions: Kesadaran Merek, Citra, Dan Kualitas Produk Mempengaruhi Keputusan Pembelian Oppo”. Indonesian Journal of Innovation Studies, vol. 26, no. 2, Apr. 2025, p. 10.21070/ijins.v26i2.1814, doi:10.21070/ijins.v26i2.1814.