Sajidin, Mochammad Afif, Deny Andesta, and Mochammad Nuruddin. 2025. “Integrating SERVQUAL and Importance Performance Analysis to Prioritize Service Improvements in Modern Retail: A Case Study of XYZ Store”. Indonesian Journal of Innovation Studies 27 (1):10.21070/ijins.v27i1.1852. https://doi.org/10.21070/ijins.v27i1.1852.