KALSUM, U.; ELVINA, E.; LUBIS, J. Digital Marketing Innovation Triggers Spontaneous Purchases Among University Online Shoppers: Inovasi Pemasaran Digital Memicu Pembelian Spontan Pada Mahasiswa Pembelanja Daring. Indonesian Journal of Innovation Studies, [S. l.], v. 27, n. 4, p. 10.21070/ijins.v27i4.2264, 2026. DOI: 10.21070/ijins.v27i4.2264. Disponível em: https://ijins.umsida.ac.id/index.php/ijins/article/view/2264. Acesso em: 17 aug. 2026.