SAJIDIN, M. A.; ANDESTA, D.; NURUDDIN, M. Integrating SERVQUAL and Importance Performance Analysis to Prioritize Service Improvements in Modern Retail: A Case Study of XYZ Store. Indonesian Journal of Innovation Studies, [S. l.], v. 27, n. 1, p. 10.21070/ijins.v27i1.1852, 2025. DOI: 10.21070/ijins.v27i1.1852. Disponível em: https://ijins.umsida.ac.id/index.php/ijins/article/view/1852. Acesso em: 2 jan. 2026.