Khuzanah and Widodo, H. 2026. Marketing Strategy Analysis to Increase Competitiveness Case Study of Aisyiyah Daycare Sidoarjo: Analisis Strategi Pemasaran untuk Meningkatkan Daya Saing Studi Kasus Aisyiyah Daycare Sidoarjo. Indonesian Journal of Innovation Studies. 27, 2 (Sep. 2026), 10.21070/ijins.v27i2.1281. DOI:https://doi.org/10.21070/ijins.v27i2.1281.